Technology >> Analyst Interviews >> August 23, 1999

Internet Advertising & Marketing : Tara Long – C.e. Unterberg, Towbin

TARA LONG is a Business Services Research Analyst at C.E. Unterberg, Towbin. Previously, she was associated with NationsBanc Montgomery Securities and with The Washington Service, an economic research firm in Washington, D.C. Ms. Long received her Bachelor's degree from Marquette University and her MBA from the University of Maryland. Profile
TWST: First of all, how do e-advertising and e-marketing differ from the

traditional or offline models that we're familiar with?

Ms. Long: They differ primarily in two aspects. The first is