Emarketing : Lowell J. Singer – Robertson Stephens
LOWELL J. SINGER is an Internet Analyst at Robertson Stephens focused on
the eMarketing sector. Prior to joining the firm in 1997, he worked in
brand management and marketing at Kraft Foods for five years. Mr.
Singer also spent three years in corporate finance at JP Morgan. He
earned his Bachelor's degree from Duke University and an MBA from the
Stanford Graduate School of Business. Profile
TWST: Tell us about the eMarketing companies and why they are critical
to the success of eCommerce.
Mr. Singer: I believe that the eMarketers fit into a broader group of