Industry & Services >> Analyst Interviews >> September 6, 2004


KEVIN MIXER is responsible for managing AMR Research's analysis of the automotive and heavy truck industries, while also advising clients on applying technology for competitive advantage in production operations. Mr. Mixer analyzes the impact information technology strategies have on production operations, and supports the analysis of the automotive industry for supplier management, customer management and technology selection. He has over 15 years of experience in information technology strategy and program management with technical innovation in manufacturing companies. He joined AMR Research from Syncata, where he was the Director of Automotive Industries. In this role, Mr. Mixer developed rapid lean manufacturing principles to improve operating margins by reducing premium freight, inventory carry costs, and machine down time using process improvements and technology enablers. He also served as the program manager for integration efforts into SAP BW for environmental reporting requirements. Prior to his work with Syncata, Mr. Mixer was the Managing Director of the Great Lakes Region for C- Bridge Internet Solutions. In this position, he provided market awareness of the firm's solution offerings for supply chain and collaboration initiatives including involvement in industry shaping initiatives like Covisint and the Automotive Network eXchange (ANX). He was also the Director of KPMG's Automotive Practice, and a Project Manager for Ford Motor Company, where he drove global automotive re- engineering efforts for indirect materials procurement processes. Mr. Mixer received an MBA degree in International Business from Wayne State University and a BSBA in Computer Science and Finance from Lawrence Technological University. Profile
TWST: Kevin, what has gone on in the auto segment from a business

perspective so far this year?

Mr. Mixer: What we've seen in auto is the continuation of the challenges

that we saw in the