Consumer >> Analyst Interviews >> May 28, 2001

Advertising & Marketing Services: Alexia Quadrani – Bear, Stearns & Co.

ALEXIA S. QUADRANI is a Managing Director in the Equity Research Department at Bear, Stearns & Co., Inc. She's been an Institutional Investor ranked analyst for the past three years covering the advertising and marketing services sector, most recently ranked in second place. Prior to joining Bear Stearns, Ms. Quadrani spent several years in equity research at Smith Barney covering the beverage and tobacco industries. Before joining Smith Barney, she spent two years as a senior consultant at Grant Thornton working on financial analysis and business planning for middle market companies. Ms. Quadrani earned an MBA in Finance from New York University's Stern School of Business and a BS from the School of Foreign Service at Georgetown University. Profile
TWST: Alexia, what in your view has been most striking about the

downturn in spending on advertising over the past six to 12 months?

Ms. Quadrani: I wouldn't characterize this necessarily as a