E.Y. Snowden

E.Y. SNOWDEN is President and Chief Executive Officer of Boston
Communications Group, Inc. He joined Boston Communications Group, as
President in February 1998. Prior to BCGI, Mr. Snowden was President and
Chief Operating Officer of American Personal Communications, LP d/b/a/
Sprint Spectrum, where he was responsible for the successful launch of
the nation’s first Personal Communications Services (PCS) network.
Before joining APC/Sprint Spectrum, he was an Area Vice President at
Pacific Bell, Inc. where he was integral in the plan for Pacific Bell to
enter the PCS market through the creation of Pacific Bell Mobile
Services. Mr. Snowden was previously Chief Executive Officer of
Universal Optical Company, a manufacturer and marketer of designer
eyewear. He began his career as a Corporate Strategy Consultant and
Manager with the Boston Consulting Group. He holds a BS in Mathematical
Sciences from Stanford University and an MBA from the Harvard Business
School.