Healthcare >> Analyst Interviews >> December 5, 2001

Outlook For Pharmaceuticals: William Trobetta – St. Joseph’s University

WILLIAM TROMBETTA is Professor of Pharmaceutical Marketing at the Erivan K. Haub School of Business, St. Joseph's University, Philadelphia, PA. He is also an Attorney and Member of the New York and New Jersey State Bars. Dr. Trombetta publishes articles and conducts seminars on strategy and marketing topics related to health care and the pharmaceutical industry. His most recent book is: Customer Driven Marketing Strategy in the Pharmaceutical Industry: an Idea Whose Time Has Come, published by Informa: London 2001. His most recent article is: "Branding and ROI in the Pharmaceutical Industry: A Leap of Faith" published in Pharmaceutical Executive October 2001. Profile
TWST: What changes is the industry going to have to make to accommodate

the environment post-September 11?

Dr. Trombetta: I don't know that it affects the industry that much. If

you look at