WILLIAM TROMBETTA is Professor of Pharmaceutical Marketing at the Erivan
K. Haub School of Business, St. Joseph’s University, Philadelphia, PA.
He is also an Attorney and Member of the New York and New Jersey State
Bars. Dr. Trombetta publishes articles and conducts seminars on strategy
and marketing topics related to health care and the pharmaceutical
industry. His most recent book is: Customer Driven Marketing Strategy in
the Pharmaceutical Industry: an Idea Whose Time Has Come, published by
Informa: London 2001. His most recent article is: “Branding and ROI in
the Pharmaceutical Industry: A Leap of Faith” published in
Pharmaceutical Executive October 2001.