Healthcare >> CEO Interviews >> January 12, 2004

JOHN REED – BRITESMILE INC (BSML)

JOHN L. REED is Chief Executive Officer of BriteSmile, Inc. Prior to joining BriteSmile in June 1999 as its Chief Executive Officer, Mr. Reed was Chairman of the Pacific Retailing Division of Duty Free Shoppers Group Limited (DFS), the world's leading specialty retailer catering to international travelers. At DFS he was responsible for the operations of multiple retail stores, including the largest single, self-standing retail operation in the world. During his 21-year career at DFS, prior to being named Chairman of the Pacific Retail Division in 1997, Mr. Reed was President of DFS Hawaii. From 1982 to 1988, Mr. Reed was President of the DFS U.S. Mainland Operation. Mr. Reed has also served as Vice President of Merchandising for both Federated Department Stores and John Wanamaker. Profile
TWST: We'd like to begin with a brief historical sketch of the company

and an overview of things as they are now.

Mr. Reed: We started our business in 1999 with the opening of our

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