John L. Reed

JOHN L. REED is Chief Executive Officer of BriteSmile, Inc. Prior to
joining BriteSmile in June 1999 as its Chief Executive Officer, Mr. Reed
was Chairman of the Pacific Retailing Division of Duty Free Shoppers
Group Limited (DFS), the world’s leading specialty retailer catering to
international travelers. At DFS he was responsible for the operations of
multiple retail stores, including the largest single, self-standing
retail operation in the world. During his 21-year career at DFS, prior
to being named Chairman of the Pacific Retail Division in 1997, Mr. Reed
was President of DFS Hawaii. From 1982 to 1988, Mr. Reed was President
of the DFS U.S. Mainland Operation. Mr. Reed has also served as Vice
President of Merchandising for both Federated Department Stores and John

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January 12, 2004