Consumer >> CEO Interviews >> April 14, 2003

Howdy Holmes – Chelsea Milling Company

HOWDY S. HOLMES is President and Chief Executive Officer of Chelsea Milling Company, manufacturers of 'JIFFY' Mixes. 'JIFFY' is the market-share leader in retail prepared baking mixes. Chelsea Milling is a privately held family-owned business. After successfully competing in the world of motor sports for 20 years, Mr. Holmes returned to the family business in November 1987. As a race car driver, he won championships, was 'Rookie of the Year' at the Indy 500 in 1979, and competed in six Indy 500 events, compiling the best average finishing record of any Indy 500 driver who started in more than four events. Upon returning to 'JIFFY' in 1987, Mr. Holmes led a transformation of the then 100- year-old family business. With the help of others, a professionally managed strategic vision was successfully introduced. Profile
TWST: What is Chelsea Milling Company?

Mr. Holmes: Chelsea Milling Company is a 100-year-old, family-

owned business. Our products are sold under the brand name

'JIFFY' mixes. We are a