Consumer >> CEO Interviews >> August 3, 2000

Elliott Balbert – Natrol Inc (ntol)

ELLIOTT BALBERT is Chairman of the Board, Chief Executive Officer and President of Natrol Inc., a manufacturer and marketer of branded, high- quality dietary supplements. Mr. Balbert founded Natrol in 1980 and has guided the firm's growth to more than 300 employees, a total of 250,000- square-feet of state-of-the-art manufacturing and distribution facilities, and annual sales of more than $81.5 million. Mr. Balbert attended schools in Winnipeg through the first two years of college. He relocated to Los Angeles in 1964, and in 1967 he received his Bachelor of Science degree in Business from California State College at Los Angeles. Before founding Natrol, Mr. Balbert spent 10 years in sales, operations and management in the health and beauty aids industry with two southern California firms. He is a member of the National Nutritional Food Association, the American Herbal Products Association and the American Botanical Council, and he is a founder and member of the Corporate Alliance for Integrated Medicine. His biography is included in Who's Who in the World, Who's Who in Business and Finance and Who's Who in the West. Profile
TWST: Can we begin with an overview of Natrol, Incorporated?

Mr. Balbert: Natrol characterizes itself as a high-quality, primary

vitamin manufacturer with a marketing strategy of the Natrol