Technology >> CEO Interviews >> May 2, 2005

Dave Macdonald – Softchoice Corporation (so:tsx)

DAVE MACDONALD was promoted to President of Softchoice from his position as Senior VP and Chief Operating Officer in July 2002. In his role as President, Mr. MacDonald oversees all corporate and operational activities. Mr. MacDonald joined Softchoice as Senior VP and COO in April 2001. In this role he was responsible for strategy, marketing, sales, publisher relationships and information systems. Mr. MacDonald joined Softchoice from Xerox where for over 18 years he served in progressively senior roles including sales, marketing, worldwide product development and business strategy. His last assignment was Vice President of North America for Xerox Business Services. Prior to joining Xerox Mr. MacDonald worked for Systemhouse Ltd. and Burroughs Business Machines. Profile
TWST: What is Softchoice?

Mr. MacDonald: Softchoice is an exciting company that is growing very

rapidly. In fact, we've had 31% compound annual growth rate over the

last five years. Our