Consumer >> Analyst Interviews >> June 11, 2001

Beverage Industry Outlook: Michael Branca – Lehman Brothers Global Equity

MICHAEL J. BRANCA is a Managing Director at Lehman Brothers Global Equity Research and Investment Bank in New York. He is the Senior Analyst on Lehman Brothers United States Consumer Franchise research team, which covers the Beverages, Food, Household Products, Restaurant and Tobacco business sectors. As the Lehman Brothers Beverage analyst, he has consistently been very highly ranked by the prestigious Institutional Investor All-American Research Team poll and ranked by the annual Greenwich Associates Institutional Research Services Poll in every year since 1991. Mr. Branca has also consistently been highly ranked in the Reuters Global Investment Research Survey and frequently been named to The Wall Street Journal Analyst Poll (for both stock picking and estimate accuracy) since the inception of both surveys in the mid-1990s. Mr. Branca has actively served as a guest speaker at various beverage and consumer product company meetings as well as industry conferences and trade meetings. He is also quoted extensively in the general press and in the trade and business press. As a Senior Securities Analyst, he was previously associated with NatWest Securities, Mabon Nugent Securities and Value Line. Mr. Branca is a member of the Consumer Analyst Group of New York. He is a graduate of Bucknell University and served as a Captain with the U.S. Army Corps of Engineers as an International Liaison Officer. Profile
TWST: What are the most important elements of the beverage industry that

investors should be focusing on as we move through 2001 into 2002?

Mr. Branca: I think there are two key elements to