Gerard M. Hayden

GERARD M. HAYDEN JR., Chief Financial Officer of Private
Business, Inc., joined the company in November 2001. Prior to
joining Private Business, Mr. Hayden served as Executive Vice
President and Chief Financial Officer of Covation from 1998 until
2001. Covation is a managed care application service provider
financed by Bank of America and Andersen Consulting. Previously,
he held Chief Financial Officer positions with Meridian
Occupational Healthcare Associates, Inc., ENVOY (now part of
WebMD, NASDAQ: HLTH), Allied Clinical Laboratories, Inc., and
Lincoln National/Peak Health Plan. A graduate of Notre Dame and
Northeastern University, Mr. Hayden has extensive transaction and
public company experience.