Albert Noyes

ALBERT NOYES is Chief Operating Officer of SmarterKids.com. Inc.
SmarterKids.com recently announced a merger with EarlyChildhood, which
should be completed in the spring of 2001, at which time Mr. Noyes will
become the Chief Executive Officer of the combined company. Before
joining SmarterKids.com, Mr. Noyes served as Vice President of Sales and
Marketing at net.Genesis, a marketer of Website usage and performance
analysis products, from July 1996 to May 1997. From November 1995 to May
1996, Mr. Noyes was Chief Executive Officer of The Mesa Group, an early
stage developer and marketer of messaging and groupware software
(subsequently acquired by Microsoft). From October 1994 to October 1995,
Mr. Noyes served as Venture Partner/Entrepreneur-in-Residence for
Highland Capital, a venture capital firm. He also served as Vice
President of Marketing for Symantec, a world leader in Internet security
technology, from August 1993 to September 1994. Other experience
includes Vice President of Marketing at Chipsoft/Intuit from May 1990 to
July 1993, as well as senior positions at Arthur D. Little and PepsiCo.
Mr. Noyes currently serves on the Board of Directors of Shop.org, a
trade association focusing exclusively on Internet retailing and direct-
to-consumer marketing technologies. Mr. Noyes received a BA from
Dartmouth College and an MBA from the Amos Tuck School.