Oppenheimer & Co. Analyst Andrew Uerkwitz says Apple Inc. (AAPL) has made China a major focus in recent years. He says the company opened its last couple of major events with a video in China, and it continues to make large announcements in China.
“They are opening more stores in China than anywhere else over the next three or four years,” Uerkwitz says. “So I think Apple definitely sees China as the primary market outside the U.S.”
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Uerkwitz says Apple understands that the Chinese market is different than the U.S. market, and is handling it accordingly.
“I think if you ask Chinese consumers what they think about Apple, they very much think it is a Chinese-centric brand even though it really isn’t, “Uerkwitz says. “I think other companies that don’t put that same effort into China while treating it as its own market will ultimately lose.”
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