Rick Williams, Chairman and Co-CEO of Primerica, Inc. (PRI), says the company’s sales force was up to about 95,400 representatives in the first quarter. He says that represents a 5% increase year over year.
“We’ve been growing. Recruiting was up 4%,” Williams says. “The number of new representatives that we licensed was also up 4%. So we are having success in doing so.”
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Williams says the growth in Primerica’s sales force is related to initiatives that were introduced in 2012. He says the company introduced a new compensation system that is oriented to helping representatives get licensed and become more productive earlier in their careers.
“We also are focused on sales force incentive programs,” Williams says. “Our business is very much incentive-driven, where in order to qualify for trips and other incentives, getting people licensed and productive is a core component.”
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