Financial Services >> CEO Interviews >> October 21, 2002

William Reed Jr. – National Commerce Financial Corporation (ncf)

WILLIAM R. REED, JR. is Chief Operating Officer of National Commerce Financial Corporation, a $21 billion financial institution headquartered in Memphis, Tennessee. As Chief Operating Officer of NCF, Mr. Reed is responsible for the management, operation and expansion of the company's entire banking operation, including facility design, training, and staffing, as well as product development, product pricing strategies and marketing programs. Mr. Reed is also responsible for the company's electronic, Internet banking, tele-banking and ATM initiatives; its bank consulting subsidiary, National Commerce Bank Services; NBC Insurance Services; the company's registered investment advisory subsidiary, Commerce Capital Management, Inc., and the Trust and Wealth Management Group. Mr. Reed also serves as a member of NCF's Executive Management Committee and Asset/Liability Committee. Prior to the July 2000 merger of the former National Commerce Bancorporation (NCBC) and CCB Financial Corporation, now NCF, Mr. Reed was Vice Chairman and Director of NCBC and Chairman and Director of National Bank of Commerce, NCBC's lead banking subsidiary. Mr. Reed joined NCF as a management trainee in 1969 after graduation from The University of Memphis with a BA in Economics. He subsequently received a graduate degree in banking from The University of Wisconsin School of Banking. Mr. Reed is active in numerous civic, charitable and educational initiatives and has served as chairman of the Community Foundation of Greater Memphis, Inc. and on the boards of directors of the Memphis Zoological Society, The Orpheum Theater and Junior Achievement of Memphis. Profile
TWST: Could you begin with a brief historical sketch of National

Commerce Financial Corporation?

Mr. Reed: National Commerce Finance is a company that's been in

existence ' well, if you go