Healthcare >> CEO Interviews >> December 14, 1998
WILLIAM H. LONGFIELD has been Chairman and Chief Executive
Officer of C. R. Bard, Inc., since September 1995 and was elected
a Director in April 1990. Mr. Longfield joined C. R. Bard, Inc.,
in 1989 as its Executive Vice President and Chief Operating
Officer and was made its President in September 1991 and its
Chief Executive Officer in June 1994. Prior to joining Bard, Mr.
Longfield was President and Chief Executive Officer of the
Cambridge Group of Dallas, Texas, a company he founded to provide
long-term healthcare services. Before that he was an officer and
Director of Lifemark, Inc., an operator of hospitals. Mr.
Longfield began his career with American Hospital Supply, Inc.,
in 1961, where he held numerous positions over his 23-year career
there, including President of its Convertors Division. He is a
member of the Board of Directors of AdvaMed (Advanced Medical
Technology Association); Manor Care, Inc., a healthcare
corporation; West Pharmaceutical Services, Inc., a supplier of
components for the healthcare and consumer products industries;
Cytyc Corporation, which designs, develops, manufactures and
markets sample preparation systems for medical diagnostics; and
Horizon Health Corporation, a leading contract manager of mental
health programs. Mr. Longfield is also a Trustee for the Health
Care Institute of New Jersey and the Atlantic Health System of
Summit, New Jersey, a regional not-for-profit hospital company.
Mr. Longfield earned his Bachelor's degree in Business
Administration at Drake University in Des Moines, Iowa, and a
graduate degree in Management from Northwestern University. Profile
history, products, customers - those kinds of things?
Mr. Longfield: Bard is a 90-year-old company. We achieved our
