Consumer >> Sector Roundtables >> September 4, 2000

Roundtable Forum: E-marketing

SAFA RASHTCHY is a Vice President of U.S. Bancorp Piper Jaffray and a Senior Research Analyst focused on the Internet media and commerce. He joined the Equity Research department of U.S. Bancorp Piper Jaffray as a Research Analyst in 1997 and has co-authored key industry reports on the Internet, including 'From e-Publishing to e-Business.' Mr. Rashtchy has developed his research universe with a focus on the values and limitations of online advertising and e-commerce, with increasing attention to the new platforms such as wireless, broadband, and commerce infrastructures. He has been involved in more than 20 investment banking transactions, including IPOs, secondary offerings, and M&A. From 1992 to 1996, Mr. Rashtchy was President of ColorWorks Graphics, the digital imaging company he founded in Boston. Prior to that he worked in various technical and management capacities in computer graphics and engineering companies. Mr. Rashtchy received an MBA from Boston University and a BS in Engineering from Purdue University. He has also published several technical papers and has presented at various industry conferences. Profile
RICHARD PETERSEN is a Vice President and an Equity Research Analyst in Credit Suisse First Boston's Technology Group. His research coverage is focused on Internet companies that provide marketing, customer communications, and related services. Before joining CSFB, Mr. Petersen was a Vice President and Equity Research Analyst at Volpe Brown Whelan & Co. Prior to that, he was one of the first employees at DoubleClick, Inc., a leading Internet marketing company, where he spent three years as Director of Product Development. He received his MBA from Columbia Business School. Profile
JORDAN ROHAN is a Principal and is the Head of Media Research at Wit SoundView Corp., with coverage of the media and entertainment, cable, and online media sectors. He has been covering media companies for over four years, including two years with SG Cowen and UBS Securities. Prior to his career in equity research, Mr. Jordan held business planning and corporate development positions at Walt Disney Company and Intel Corporation. Mr. Jordan earned a BS in Economics from the Wharton School of the University of Pennsylvania, and an MBA from Stanford Graduate School of Business. Profile
CHRISTOPHER R. HANSEN is a Senior Equity Research Analyst in the Business Service Group at Banc of America Securities LLC, where he follows the advertising and marketing services industry, with a focus on both offline and online companies. Prior to covering this industry, he followed the leisure sector. Mr. Hansen joined Banc of America Securities in 1996 as a Research Associate, following specialty retail. He received his MBA in Finance from the Marshall School of Business at University of Southern California and his BS in Business Administration with an emphasis in Finance from California State University, San Diego. Profile
TWST: Jordan, how do you define the e-marketing, e-advertising sector,

and which companies are central to the way that you look at the group?

Mr. Rohan: I believe there's a huge overlap