Healthcare >> CEO Interviews >> October 25, 2004


RONALD A. ANDREWS JR. is the President and Chief Executive Officer of ChromaVision Medical Systems, Inc., located in San Juan Capistrano, California. Mr. Andrews leads ChromaVision as it launches new products and services and works toward its goals of expanding market position and achieving sustained growth and profitability. Prior to joining ChromaVision, Mr. Andrews served as Senior Vice President of Roche Molecular Diagnostics in Pleasanton, California. In this role he was responsible for international marketing and commercial business development for Roche's portfolio of molecular products. Prior to his move into the global role, he was Vice President, Molecular Diagnostics for Roche Diagnostics Corporation (RDC) in Indianapolis where he was responsible for the US commercial operations for the molecular business. Andrews began his tenure at Roche as the Vice President of Marketing for Centralized Diagnostics where he was responsible for planning and directing the marketing of the clinical chemistry, immunochemistry, hematology, and molecular product lines. Before joining Roche in 2000, Mr. Andrews was Vice President of Marketing and Instrument Sales at Immucor, Inc. Immucor is known as a worldwide manufacturer and leading market share holder in the transfusion medicine arena. Mr. Andrews began his sales and marketing career with Abbott Laboratories where he spent 10 years in various sales and marketing positions. He left Abbott as a Marketing Director of the Integrated Product Line strategy in March 1995 to join Immucor. During his 19 years in the diagnostics industry, Mr. Andrews has held positions leading both domestic and international marketing and sales functions across a broad range of diagnostic disciplines. He has maintained a passion through the years for the important role laboratory science plays in patient management as well as training and development of people in the marketing sciences. During his tenure at Abbott, he was a member of the development team for Abbott's Executive Training Program. At Roche, Mr. Andews has been instrumental in creating the Roche Marketing University program to bring a didactic understanding of the marketing sciences to Roche employees at the Indianapolis and Pleasanton campuses. Mr. Andrews is most respected for his strategic understanding of the diagnostic business and his high energy level. He is a graduate of Wofford College in Spartanburg, South Carolina, where he earned a Bachelor of Science degree in Biology and Chemistry. Mr. Andrews has advanced education and expertise in the areas of biochemistry and marketing. Profile
TWST: Would you begin with an overview of ChromaVision and then how you

see the company today?

Mr. Andrews: The company has traditionally been in the instrument

business, having created an