Industry & Services >> CEO Interviews >> March 17, 2002

Richard Hochhauser – Harte-hanks Direct Marketing (hhs)

RICHARD M. HOCHHAUSER is President and Chief Executive Officer of Harte- Hanks, Inc. ' a leading international direct marketing company that provides a full range of specialized, coordinated and integrated direct marketing services, database and response management/teleservices. Mr. Hochhauser joined Harte-Hanks in an entrepreneurial capacity 27 years ago. He assumed responsibility for the direct marketing business of Harte-Hanks in 1987, and has led compounded double-digit growth since the late 1980s. Mr. Hochhauser has spoken at a wide range of marketing and database conferences, lectured at Northwestern, Carnegie Mellon and Rutgers, and is on the Faculty of New York University. He is past Chairman of the Board of Directors of the Direct Marketing Association, served on the Advisory Board of Texas A&M University, Center for Retailing Studies, and is currently a Board member of the Center for Direct and Interactive Marketing Board of Advisors of NYU's School of Continuing and Professional Studies. Mr. Hochhauser graduated from Carnegie Mellon University and received an MBA from Columbia. Profile
TWST: Would you begin with a brief historical sketch of Harte-Hanks and

then an overview of what you're doing at the present time?

Mr. Hochhauser: History plays a large part in our company