Consumer >> Analyst Interviews >> October 22, 2014

Parents Limit Screen Time, Focusing Buying in Outdoor Toys, and Arts and Crafts

Johnson, Gerrick
Gerrick Johnson is an Analyst in BMO Capital Markets Corp.’s Equity Research Group, covering the toy industry. Before becoming an Analyst in 2006, Mr. Johnson was an Associate in the equity research department, covering the toy industry and specialty retail companies from 2001 to 2006. Prior to joining BMO Capital Markets Corp. in 2001, he worked at Bankers Trust from 1995 to 2001 in the portfolio management division. Mr. Johnson holds an MBA from New York University’s Stern School of Business and earned a Bachelor of Arts from Wake Forest University. Profile
TWST: How do birth and other demographic trends that you've identified as being important impact your outlook for the toy market in Q4 and into 2015?

Mr. Johnson: Well, the birth rates