Consumer >> Analyst Interviews >> June 17, 2002
LAUREN RICH FINE is a First Vice President and Managing Director,
Corporate Strategy and Research, at Merrill Lynch & Co. She joined
research in 1988 as a member of the media team. She has been a member of
Institutional Investor's All Star Team for nine years and is the top
ranked Analyst on the Greenwich survey. She is an active member of the
Media and Entertainment Analysts Group in New York. Prior to joining
Merrill Lynch Equity Research, she held positions within Merrill Lynch's
Treasury group, National Semiconductor's Treasury operation and spent
two years as part of Merrill Lynch Economics. She received her BA in
Economics/Psychology from Tufts University and her MBA from New York
University in Finance/International Business. Profile
withstood over the past 12 months, a period in which advertising
spending was said to have reached the lowest level since
