Consumer >> CEO Interviews >> February 27, 2002

Marla Schaeffer – Claire’s Stores Inc (cle)

MARLA L. SCHAEFER is Vice Chairman of the Board of Claire's Stores, Inc. She first became active at Claire's as a President Buyer for the New York office in 1986. In April, 1988 she became Vice President of Fashion Merchandising of Claire's Boutiques. She has been Vice Chairman of the Board of Directors of Claire's Stores since March of 1998. As Vice Chairman, Ms. Schaefer has been focusing on the investor relations, marketing, the company's Internet strategy as well as human resources. She was instrumental in developing the overseas buying program, which is why Claire's has one of the highest margins in the retail industry. Ms. Schaefer is also involved in new business development to give Claire's the ability to grow both domestically and internationally in the future. Profile
TWST: Could we start with a brief overview of the history and evolution

of Claire's Stores?

Ms. Schaefer: Claire's is an accessory retailer. We've been in business

approximately 30 years. We