Consumer >> CEO Interviews >> September 2, 2002

Marc Particelli – Modem Media Inc (mmpt)

MARC PARTICELLI, President and CEO of Modem Media, Inc., brings to the company his skills and experience in the business of business. In the six years before joining Modem Media, Mr. Particelli focused his energies in the private equity sector, first with Odyssey Partners LP, a $3.5 billion hedge fund, and later with Oak Hill Capital Partners, LP, a $1.6 billion private equity partnership. He has closed deals in excess of $1 billion and has assumed a direct senior operating role in many of the portfolio businesses to significantly improve their operating performance. No stranger to the professional services and marketing worlds, Mr. Particelli is a 20-year veteran of Booz Allen. At Booz Allen, he created the Marketing Industries Practice and led its expansion across Europe, Asia and South America. At its peak, it accounted for 25% of Booz Allen's global commercial revenue. Mr. Particelli's portfolio of clients included PepsiCo, Nestl, Kraft, Philip Morris, Sears, General Electric, Marriott and Viacom. He earned his bachelor's degree in Industrial Engineering from Lehigh University and his MBA from the Harvard University School of Business. Profile
TWST: Can we start out with a history and overview of Modem


Mr. Particelli: Modem Media was founded 15 years ago with the

idea that interactive marketing was going to be an effective