Consumer >> CEO Interviews >> April 5, 2004

LAURA EISMAN – GIRLSHOP INC

TODD RICHTER is co-Founder, President and Chief Technical Officer of Girlshop, Inc. A former Vice President and Manager of Information Systems at the New York branch of a major international bank, Mr. Richter founded his own software company, DigIt Computer Systems, in 1994. With expertise in sophisticated computer programming and system setups, he consulted for and developed customized database applications for investment banks such as Credit Suisse First Boston and Deutsche Bank. Mr. Richter graduated from Syracuse University in 1984 with a BS in Management Information Systems and Marketing. Mr. Richter oversees all technical and systems aspects for the company. He insures that day- to-day database and Internet functions work properly, as well as implements additional or improved systems. Profile
LAURA EISMAN is Founder, CEO, and Creative Director of Girlshop, Inc. Ms. Eisman founded Girlshop, Inc., in February 1998, born of her own shopping frustrations and intuitions. An award-winning graphic designer, Ms. Eisman was previously involved in the conceptual development, design and launch of a variety of media startups. During the years 1993 to 1996, she served as Art Director of Wenner Media's Family Life as well as assisted in the launch of Marie Claire magazine and other Hearst publications. In 1996 she took on the role of Creative Director for iVillage, where she launched its three initial Websites. Presently, Ms. Eisman oversees the marketing, public relations and branding efforts for the company. She conceptualizes and implements new development strategies, as well as oversees all visual, textual and identity content. Ms. Eisman is continuously featured as a respected fashion expert for television segments and publication columns. Profile
TWST: Would you give us a brief overview of Girlshop, the company's

history, activities, and customers?

Ms. Eisman: The company was founded in 1998, a pioneer in the e-tailing

industry. We