Consumer >> Analyst Interviews >> March 3, 2002

European Publishing & Information Services: Brendan Hoey – Bear, Stearns & Co Inc

BRENDAN HOEY, Associate Director in European equity research, joined Bear, Stearns & Co., Inc. in October 2000 as a Publishing Analyst within the media research team. He joined the firm from Robert Fleming in London, where he was Lead Media Analyst in an integrated TMT team. Prior to Robert Fleming, Mr. Hoey spent three years at Paribas in London as a Specialist Publishing Analyst, where he achieved first-time team rankings in both Extel and Reuters surveys. He started his professional career at Morgan Stanley, where he was part of the Institutional Investor and Greenwich second-ranked European Media team between 1992 and 1996. Mr. Hoey holds an MA in French and Hispanic Studies from the University of Glasgow in Scotland and a European Masters in Management Profile
TWST: What do you cover and how do you go about selecting or building

that coverage area?

Mr. Hoey: My sector is European publishing and information services.

This covers the consumer