Consumer >> Analyst Interviews >> August 17, 1998

Educational Publishing Stocks : Marta Nichols – Donaldson Lufkin & Jenrette

MARTA NICHOLS is a Principal in the Research Department at Banc of America Securities where she follows business and professional services, with an emphasis on staffing, recruiting and outsourcing. Prior to joining Banc of America Securities in December 2000, she served as a Vice President at Donaldson Lufkin & Jenrette (DLJ) covering education services. Ms. Nichols joined DLJ in 1993, focusing first on the advertising, publishing and printing industries. She graduated cum laude from the University of San Francisco with a BS in Mathematics and Economics. Her research has been recognized in numerous analyst surveys, including Institutional Investor, Greenwich Associates, the Wall Street Journal and Reuters. Profile
TWST: Let's start with an overview of your coverage at Donaldson, Lufkin

& Jenrette.

Ms. Nichols: The primary industry that I cover is educational services

and book publishing. That