Consumer >> CEO Interviews >> May 12, 2003

David Simpson – Ithaca Gun Co Llc

DAVID SIMPSON is President and Managing Director of Ithaca Gun Co., LLC. Mr. Simpson is responsible for leading Ithaca Gun's overall operations, focusing on the development of sales channels and the successful re-emergence of Ithaca Gun as the premier firearms company. Mr. Simpson joined Ithaca Gun in June 2002. Before joining Ithaca Gun, he was President of the Product Collaboration business unit of E2open, an IBM company. He founded and led the product development and customer deployment that had seven fortune 100 companies deploying the hosted software solution. Prior to joining E2open, Mr. Simpson was the co-founder and Vice President of WebPRN, a collaborative product development company. The business plan was developed, capital raised in excess of $5 million and a team of 40 people was employed to build the industry's first comprehensive resource data base with a hosted software platform that allowed for discovery and engagement of development resources. Prior to starting WebPRN, he was the Vice President of Sales and Marketing for Harris Semiconductor. In this position, he organized sales into a demand creation and fulfillment structure with specific market segment focus. Sales channels of direct sales, manufacturer's representatives and distributors were optimized to transform the sales structure into a rapidly emerging e-business climate. Prior to Harris Semiconductor, Mr. Simpson was the Senior Director of Sales for Temic Semiconductor in Basking Ridge, New Jersey. In this position, he increased sales to original equipment manufacturers by 32%, established a new communications market segment and obtained a new $40 million contract with Thomson Consumer Electronics. Mr. Simpson received a Bachelor's degree in Marketing and Finance from the State University of New York at Brockport. Profile
TWST: Can we start out with a history and overview of Ithaca Gun?

Mr. Simpson: Ithaca Gun was formed or founded in 1880 and over

the past 123 years the company has seen some great