Industry & Services >> CEO Interviews >> September 20, 2000

David Kenny – Digitas Inc (dtas)

DAVID KENNY, as Chairman and Chief Executive Officer of Digitas Inc., has led the company to become one of the world's largest marketing services organizations. Digitas Inc. is the parent company of two of the industry's most successful digital and direct marketing companies: Modem Media and Digitas LLC. Mr. Kenny, former senior partner at Bain & Company, the global strategic consulting firm, holds a BS from the General Motors Institute (Kettering University) and an MBA from Harvard Business School. He is a Board member of Teach For America and a Director of the Corporate Executive Board. Profile
TWST: Could you give us an overview of Digitas, Inc.?

Mr. Kenny: Digitas is the leader in bricks-and-clicks business

transformation. When we set about this mission, about five years ago