Technology >> Analyst Interviews >> March 24, 2003

Data Management & Customer Management Strategies: Kevin Scott – Amr Research

Kevin Scott is a Senior Research Analyst at AMR Research, Inc. His research focuses on companies' utilization of e-business applications to enable marketing, customer relationship management and other demand-driving efforts. He is also responsible for monitoring industry trends and developments within this market. He joined AMR Research from the retail industry, where he worked for Reebok International, responsible for managing the daily operations for Reebok's Lady Footlocker national account. Previously in his career at Reebok, he worked as Sales Planning Analyst. He holds a BA in Communications from the University of Rhode Island, and is currently pursuing his MBA with a Marketing concentration at Bentley College. Profile
TWST: Would you begin by telling us how you define data

management at your firm and what you include in your coverage?

Mr. Scott: Let me preface my answer with a review of my coverage