Technology >> Analyst Interviews >> March 24, 2003
Kevin Scott is a Senior Research Analyst at AMR Research, Inc.
His research focuses on companies' utilization of e-business
applications to enable marketing, customer relationship
management and other demand-driving efforts. He is also
responsible for monitoring industry trends and developments
within this market. He joined AMR Research from the retail
industry, where he worked for Reebok International, responsible
for managing the daily operations for Reebok's Lady Footlocker
national account. Previously in his career at Reebok, he worked
as Sales Planning Analyst. He holds a BA in Communications from
the University of Rhode Island, and is currently pursuing his MBA
with a Marketing concentration at Bentley College. Profile
management at your firm and what you include in your coverage?
Mr. Scott: Let me preface my answer with a review of my coverage
within
