Consumer >> CEO Interviews >> April 7, 2003

Brad Thomas – Herschend Family Entertainment Corporation

BRAD THOMAS began his career with Silver Dollar City in April 1991 as a Proprietor in the Merchandise Division and was then promoted to Merchandise Manager. He became Special Events Director in October 1993. In September 2000 he was promoted to Vice President/Assistant General Manager, and in March 2003 he was promoted to his current position as Vice President and General Manager of Silver Dollar City Theme Park. Prior to joining Silver Dollar City, he worked for Heer's Department Store, in Springfield, Missouri, as Marketing Director/Director of Stores (two stores) and Opening Store Manager for a Joplin store. He has also been employed with Famous-Barr Department Stores as a Department Manager of men's clothing and furnishings. Mr. Thomas has a Master of Business Administration degree from Southwest Missouri State University and a Bachelor of Science degree (cum laude) from Southwest Missouri State University with a double major in Personnel Management and General Marketing. Profile
TWST: Would you give us a brief overview of Herschend Family

Entertainment?

Mr. Thomas: Herschend Family Entertainment is a corporation based

in Branson, Missouri. It's family owned by Jack