Technology >> CEO Interviews >> May 4, 2009

Benny Aboud & Michael W. Wallace – Saveology.com

MICHAEL W. WALLACE, Senior Vice President and Chief Financial Officer of Saveology.com, has spent 18 years as a financial executive in both public and private companies, as well as beginning his career in public accounting. Prior to joining Saveology.com, Mr. Wallace was the Senior Vice President and Chief Financial Officer of several private companies engaged in various industries including software development for the call center market, direct marketing and medical diagnostic services. Mr. Wallace is a licensed Certified Public Accountant. During the years 2003 and 2004, he was appointed as an Assistant Chief Accountant in the Securities and Exchange Commission's Division of Enforcement and a member of the Commission's Financial Fraud Task Force in Washington, DC. From 1997 to 2000, Mr. Wallace was Senior Vice President and Chief Financial Officer of Kellstrom Industries Inc., then a publicly traded company on the NASDAQ, operating in the aerospace services sector. Following graduation from the University of Notre Dame, Mr. Wallace began his career at KPMG LLP in the firm's assurance practice, ultimately leaving the Firm as a Senior Manager. At his new post as Senior Vice President and Chief Financial Officer at Saveology.com, Mr. Wallace is responsible for all aspects of the company's financial, accounting and treasury functions. Profile
BENNY ABOUD is the CEO and Founder of Saveology.com, the one-stop destination for fast, unbiased comparisons and the best values on the most common home services. He developed the Saveology.com brand while presiding over its successful Elephant Group, Inc., business-to-business brand, which he grew to $95 million in annual revenues on sales of over 100,000 household services per month. An entrepreneur while still in college, Mr. Aboud opened his first wireless store in Woodbridge, New Jersey, while pursuing a degree in Finance at Fairleigh Dickinson University. Over the next few years, that one wireless store morphed into 120 major mall locations, reaching from Connecticut to Florida and including a 30,000 square foot logistics center. In 2004, Mr. Aboud's holding company, Elephant Group, Inc., sold its wireless division to AT&T Wireless, but retained the core asset behind Elephant Group's growth, its successful and aggressively competitive marketing engines. Today, these engines in coordination with its dedicated search engine technology drive the growth of Saveology.com and its affiliates. Mr. Aboud's strong customer service ethic is the basis of the Saveology.com business model, which helps consumers through the stages of ordering new home services. Serving customers in every corner of America, Saveology.com is headquartered in Ft. Lauderdale, Florida, and employs more than 500 people working through facilities in New Jersey and Florida. Profile
TWST: Would you begin with a brief overview and history of Saveology.com?

Mr. Wallace: The company's evolution began in the early 1990s as part of the

wireless market with Elephant Wireless,