Technology >> CEO Interviews >> May 4, 2009
MICHAEL W. WALLACE, Senior Vice President and Chief Financial Officer of
Saveology.com, has spent 18 years as a financial executive in both public and
private companies, as well as beginning his career in public accounting. Prior
to joining Saveology.com, Mr. Wallace was the Senior Vice President and Chief
Financial Officer of several private companies engaged in various industries
including software development for the call center market, direct marketing and
medical diagnostic services. Mr. Wallace is a licensed Certified Public
Accountant. During the years 2003 and 2004, he was appointed as an Assistant
Chief Accountant in the Securities and Exchange Commission's Division of
Enforcement and a member of the Commission's Financial Fraud Task Force in
Washington, DC. From 1997 to 2000, Mr. Wallace was Senior Vice President and
Chief Financial Officer of Kellstrom Industries Inc., then a publicly traded
company on the NASDAQ, operating in the aerospace services sector. Following
graduation from the University of Notre Dame, Mr. Wallace began his career at
KPMG LLP in the firm's assurance practice, ultimately leaving the Firm as a
Senior Manager. At his new post as Senior Vice President and Chief Financial
Officer at Saveology.com, Mr. Wallace is responsible for all aspects of the
company's financial, accounting and treasury functions. Profile
BENNY ABOUD is the CEO and Founder of Saveology.com, the one-stop destination
for fast, unbiased comparisons and the best values on the most common home
services. He developed the Saveology.com brand while presiding over its
successful Elephant Group, Inc., business-to-business brand, which he grew to
$95 million in annual revenues on sales of over 100,000 household services per
month. An entrepreneur while still in college, Mr. Aboud opened his first
wireless store in Woodbridge, New Jersey, while pursuing a degree in Finance at
Fairleigh Dickinson University. Over the next few years, that one wireless store
morphed into 120 major mall locations, reaching from Connecticut to Florida and
including a 30,000 square foot logistics center. In 2004, Mr. Aboud's holding
company, Elephant Group, Inc., sold its wireless division to AT&T Wireless, but
retained the core asset behind Elephant Group's growth, its successful and
aggressively competitive marketing engines. Today, these engines in coordination
with its dedicated search engine technology drive the growth of Saveology.com
and its affiliates. Mr. Aboud's strong customer service ethic is the basis of
the Saveology.com business model, which helps consumers through the stages of
ordering new home services. Serving customers in every corner of America,
Saveology.com is headquartered in Ft. Lauderdale, Florida, and employs more than
500 people working through facilities in New Jersey and Florida. Profile
TWST: Would you begin with a brief overview and history of Saveology.com?Mr. Wallace: The company's evolution began in the early 1990s as part of the
wireless market with Elephant Wireless,