Consumer >> CEO Interviews >> October 11, 1999

Andreas Stegen – A. Hiestand Holding Ag (heins.)

ANDREAS STEGEN is the Managing Director of A. Hiestand AG, and Member of the Executive Committee for Sales and Marketing. Andreas Stegen, a Swiss national born in South Africa in 1957, completed his studies in business administration in Switzerland and subsequently specialised in marketing and sales. He held various positions with Swiss companies and later worked abroad again. In 1988, he joined the Rapelli Company in Ticino as head of marketing and sales. With Mr. Stegen being responsible for the brand, Rapelli grew to become Switzerland's number one salami manufacturer. In 1994, Andreas Stegen moved to Schaan in the Principality of Liechtenstein where he joined Hilcona as Managing Director, Europe, for the Frozen Foods Division. Under his guidance, Hilcona became one of the European market leaders in the field of deep- frozen pasta. Profile
TWST: Can we begin with a brief overview of your company's activities

and perhaps something of the recent corporate history.

Mr. Stegen: Mr. Hiestand started the company in 1968 as a very