Consumer >> Analyst Interviews >> June 8, 1998

Advertising Stocks : William Bird – Salomon Smith Barney

WILLIAM BIRD is a Senior Research Analyst, Publishing/ Advertising at Salomon Smith Barney. Previously, he was associated with Merrill Lynch. He earned his Bachelor's degree from Harvard College and his M.B.A. from Duke University-Fuqua School of Business. A Chartered Financial Analyst, Mr. Bird is a member of the AIMR, the NYSSA and the Media & Entertainment Analysts of New York. Mr. Bird is married and includes wind surfing, chess, studio arts and tennis among his personal interests. Profile
TWST: Mr. Bird, tell me first of all about the approach that you're

taking to the advertising stocks through the balance of 1998 and looking

out into 1999.

Mr. Bird: The advertising stocks in