Consumer >> Analyst Interviews >> June 14, 2010

A Sharp Focus On Merchandising In Pet Retail – Joan L. Storms – Wedbush Securities, Inc.

Joan L. Storms is a Vice President and Research Analyst at Wedbush Securities, Inc., where she provides research coverage for specialty retailers in the hardlines sector. Prior to joining Wedbush Securities, she spent four years at Needham & Company, Inc., in New York, where she was an Analyst on the consumer/retail team. Prior to Needham, Ms. Storms was an Analyst of restaurant stocks for two years at Moran & Associates in Connecticut. She holds an MBA from the University of Notre Dame School of Business, and a bachelor's degree in economics and business administration from Eckerd College. Ms. Storms is a CFA charterholder and a member of the Association for Investment Management and Research in addition to the Los Angeles Society of Financial Analysts. Profile
TWST: Please start with a brief overview of your coverage universe.

Ms. Storms: I've been following the hardlines sector for 15-plus years or so, and I've covered most of the hardlines space,