Industry & Services >> CEO Interviews >> August 23, 2016

Interview with the CEO and Co-Founder: Greenwood Hall Inc. (OTCMKTS:ELRN)

Hall, John Robert
John Robert Hall, Ed.D., is CEO and Co-Founder of Greenwood Hall Inc. Dr. Hall has been integrally involved in the education management, direct response and customer relationship management industries since 1992. At G2 Direct Response Services, Dr. Hall developed and oversaw a professional sales organization that transformed G2 into a leading provider of high-end direct response marketing and corporate outsourcing solutions to high-profile call center clients, including Gemstar-TV Guide, Time Warner Cable, The Walt Disney Company and Sony Pictures. In 1998, Dr. Hall co-founded Greenwood Hall. With locations across the country and over 150 employees, the company has become a market leader in supporting universities throughout the United States in all areas of the student life cycle, including recruitment, student experience, retention, learning outcomes and financial aid advising. As Greenwood Hall’s CEO, Dr. Hall is a sought-after leader in the education-management space. He possesses an unparalleled knowledge of the marketplace coupled with an ability to innovate, extensive industry relationships and a substantial educational background. Dr. Hall is also a respected business leader, successfully incubating and spinning off other well-known education, high-value companies, including enCircle Media — now U.S. Interactive Media. Dr. Hall is a trusted adviser to university presidents across the country in the areas of sustainability, the future of higher education, enrollment management, new markets, overcoming institutional resistance to change and school turnarounds. He has also been a distinguished speaker for groups including the Western Association of Schools and Colleges, United States Distance Learning Association and The Education Alliance. Industry financial analysts, as well as leading authors who write about the higher education marketplace, have also relied upon his unique knowledge of the space. Further, Dr. Hall has published work in the area of higher education oversight as it relates to accreditation, federal and market regulation. Education is not only a profession for Dr. Hall but also a lifelong passion. He serves on the board of trustees of Roosevelt University in Chicago and has mentored college-ready high school students at the Roybal Education Center in downtown Los Angeles since 2010. Dr. Hall, a dedicated lifelong learner, holds a B.A. in political science and an MBA from Pepperdine University, as well as a doctorate of education from the University of Southern California. In addition to his work and education, Dr. Hall is a published author and inspirational speaker about autism and the education of children with special needs. He has been prominently featured on radio and television appearances on ABC, CBS and FOX. Dr. Hall has spoken nationally to thousands of parents, educators, therapists and kids/young adults recovering from autism. Speaking engagements have included major fundraisers, community support groups, therapeutic service providers, school district administrators, universities, service organizations and a major TED event. Profile
TWST: Can you start by explaining for the readers the solutions that Greenwood Hall offers and how they help schools?

Dr. Hall: We are a technology-enabled