Rob Rosenthal

ROB ROSENTHAL is a senior research analyst in IDC’s Hardware Channel
research group. Mr. Rosenthal focuses on the impact of the Internet and
e-business technologies on corporations. He specializes in online
strategic sourcing and dynamic pricing systems, and their effect on
companies’ sales and purchasing strategies. He also writes about the
impact of enterprise portals and globalization on companies’ marketing,
sales and support strategies. In addition, he forecasts and analyzes
Internet demographics and e-commerce spending levels. Mr. Rosenthal’s
research has been cited by the business and technology press worldwide,
including CNBC and Investor’s Business Daily. Before joining IDC, he was
an Internet consultant to local management consulting firms in Poland.
Mr. Rosenthal received his MBA from the F.W. Olin Graduate School of
Business at Babson College. He received his BA from Brown University,
where he studied English and American Literature.

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February 09, 2004