PepsiCo Inc.: Shanghai Disney Resort signs strategic alliance with PepsiCo and Tingyi Holding

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Shanghai Disney Resort has selected PepsiCo and Tingyi Holding Corp. as the primary beverage suppliers to the resort as part of a broad beverage and marketing alliance.

The agreement is another significant milestone in the resort's pre-opening development and will ensure that guests to Shanghai Disney Resort will be able to enjoy a wide variety of well-known, high-quality PepsiCo and Master Kong beverage soft drinks and ready-to-drink tea brands during their visit.

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In addition, PepsiCo and Tingyi Holding will have an integrated brand presence in key locations and experiences within Shanghai Disney Resort. The alliance partners will also develop high-impact, co-marketing campaigns to activate their products and help promote the Shanghai Disney Resort.

L-R: Parinya Kitjatanapan, Mike Crawford, general manager of Shanghai Disney Resort, and Ko Yuan-Ta, chief executive officer of Tingyi Holding's beverage subsidiary.
PepsiCo also plans to develop innovative beverage equipment for guests visiting Shanghai Disney Resort. Beyond product distribution and co-marketing, Shanghai Disney Resort will look to leverage PepsiCo's Asia R&D Center in Shanghai to develop unique menu items through culinary innovation across beverages, snacks and foods. "Shanghai Disney Resort will be a truly magical destination for consumers throughout China and around the world," said Parinya Kitjatanapan, president, PepsiCo Greater China Region Beverages. "We are proud to work with Shanghai Disney Resort to showcase our brand excellence and will support this alliance with the full power of our product portfolio, our marketing capabilities, and our innovation and design teams."

Targeted to open at the end of 2015, Shanghai Disney Resort will be the first Disney resort in Mainland China.

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This noodl was issued by PepsiCo Inc. and was initially posted at It was distributed, unedited and unaltered, by noodls on 2014-02-27 22:08:10 CET. The issuer is solely responsible for the accuracy of the information contained therein.

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