Imperva Inc.: Imperva Acquires Data Security Assets from Camouflage Software

Tickers: IMPV
Acquisition enables Imperva customers to increase user access to sensitive data assets while reducing risk

Redwood Shores, Calif. - February 8, 2017 - Imperva, Inc. (NASDAQ: IMPV), committed to protecting business-critical data and applications in the cloud and on-premises, today announced the company has acquired the assets of Camouflage Software, Inc., a data masking company. In addition, Imperva has hired nearly all of Camouflage's employees. This acquisition furthers a technology alliance with Camouflage that added data masking capabilities to the existing portfolio of market-leading Imperva data protection offerings.

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The data masking technology pioneered by Camouflage enables enterprises to replace sensitive data, such as personally identifiable information, embedded in business processes with fully functioning fictional data that conforms to the logic embedded in the application. For example, if a postal code is replaced with fictional data, that data must conform to the look-up validation in the field and operate as expected. Masked data is useful for business analysis, development and test, cloud adoption and other purposes. It also helps minimize the number of places actual sensitive data is stored reducing overall exposure to cyber threats. Imperva Camouflage Data Masking not only protects against data theft, but also serves as a compliance solution for customers subject to regulations governing data privacy and the secure transfer of data such as the General Data Protection Regulation (GDPR), the Payment Card Industry (PCI) Data Security Standards and the Health Insurance Portability and Accountability Act (HIPAA).

'Through our OEM agreement with Camouflage, we saw the value of their data security offerings and how it helped to provide Imperva customers with the flexibility to use data assets while minimizing the risk associated with exposing sensitive data,' said Mark Kraynak, senior vice president and general manager of enterprise solutions for Imperva. 'Now, we are excited to take the relationship a step further with the acquisition. We look forward to extending the Imperva solution to include data security functionality that can further protect against cyberattacks and help customers achieve regulatory compliance.'

'We've worked closely with Imperva over the last few years and have synergy around understanding enterprise customers' pain points in securing sensitive data,' said Danny Penton former chief financial officer of Camouflage Software, and current general manager of the Camouflage solution at Imperva. 'We are excited to join a company that is a leader in protecting data and applications. We are confident that our solutions will enhance the Imperva portfolio and continue to give customers the ability to leverage controlled, masked, realistic data enabling them to do their jobs without the risk of compromising security.'

Combined with Imperva SecureSphere and Imperva CounterBreach, Imperva Camouflage enables organizations to safely maximize use of highly-valuable data by:

  • Discovering where sensitive data resides, and who has access
  • Masking sensitive data to safely and broadly use it across the organization
  • Continuously monitoring in real time who accesses what data
  • Detecting and containing potential breaches by quickly identifying and blocking instances of data abuse
Camouflage is based in St. John's, Newfoundland and the asset acquisition is not material to Imperva financials.

Visit for more information on Imperva Camouflage.

About Imperva
Imperva ® (NASDAQ: IMPV) is a leading provider of cyber security solutions that protect business-critical data and applications. The company's SecureSphere, CounterBreach, and Incapsula product lines enable organizations to discover assets and risks, protect information wherever it lives - in the cloud and on-premises - and comply with regulations. The Imperva Defense Center, a research team comprised of some of the world's leading experts in data and application security, continually enhances Imperva products with up-to-the-minute threat intelligence, and publishes reports that provide insight and guidance on the latest threats and how to mitigate them. Imperva is headquartered in Redwood Shores, California. Learn more:, our blog, on Twitter.

Forward Looking Statement
This press release contains forward-looking statements, including those regarding the anticipated benefits to Imperva of the acquisition of the Camouflage Software assets, the expectation that Imperva will extend its solution to include needed data security functionality to further protect against cyberattacks and achieve regulatory compliance. These forward-looking statements are subject to material risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Investors should consider important risk factors, which include: the risk that Imperva will be unable to successfully integrate the Camouflage Software assets; the risk that Imperva will have difficulty retaining key employees of Camouflage Software; the risk that the development expenses are greater than anticipated; and other risks detailed under the caption 'Risk Factors' in Imperva's Quarterly Report on Form 10-Q filed with the SEC on November 4, 2016 and Imperva's other SEC filings. You can obtain copies of Imperva's SEC filings on the SEC's website at

© 2017 Imperva, Inc. All rights reserved. Imperva, the Imperva logo, CounterBreach, Incapsula, SecureSphere, Skyfence, ThreatRadar and Camouflage and design are trademarks of Imperva, Inc. and its subsidiaries.


Tami Casey

Lucy Harvey
Eskenzi PR

Imperva Inc. published this content on 08 February 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 08 February 2017 21:18:07 UTC.