Deluxe Corporation: Deluxe Corporation Joins Forces With Twin Cities Creative Agencies to Lead Company’s Branding & Web Initiatives for Growth

Tickers: DLX
Rebrand Efforts to Support New Go-To-Market Strategy Announced First Quarter

SHOREVIEW, Minn.--(BUSINESS WIRE)--Jul. 17, 2019-- Deluxe Corporation announced it is working with two world-class Minneapolis creative agencies to accelerate organic revenue growth through enhanced company branding and web presence. Under the helm of President and CEO Barry McCarthy, Deluxe is undergoing a transformation from a legacy manufacturing company to become a Trusted, Tech-Enabled Solutions Company™.

Top Company Interviews

Microsoft Corporation
Intel Corporation
Pfizer, Inc.
General Electric Company
The transformation of 105-year-old Deluxe is leveraging the company's diverse portfolio of products and services to help its customers succeed. The company operates in 4 product areas: Payments, Cloud-Based Services, Promotional Products and Checks.

The company selected MONO to deliver a new brand strategy that will reposition Deluxe as a technology-driven partner to its 5 million small business customers and 4,600 financial clients. MONO will help bring the transformation to life by showcasing the firm's wide array of products and services that help financial institutions, enterprise clients and small businesses reach and acquire new customers and improve operating efficiency. MONO has a proven track record of inventing and re-inventing historic brands and has worked with numerous tech companies including Google and Symantec. MONO is a design-driven advertising and branding agency founded in Minneapolis in 2004.

Deluxe enterprise web strategy will be undertaken by Clockwork, a women-led agency also based in Minneapolis. Clockwork has expertise working with environments as complex as government websites, but always approaching with a consumer-focused lens. Clockwork brings years of design and technology experience to the table for Deluxe, focusing on digital consulting, strategy and software engineering. Its broad experience in the tech sector aligns with the new Deluxe go-to-market strategy.

'When we announced our new go-to-market strategy in April, we stepped into a new era for Deluxe. We have an incredible opportunity to better serve our customers through the full spectrum of our solutions and our brand and web strategy are core to how we will communicate that,' explained McCarthy. 'This project is a critical step in this journey, and we are excited to begin this work to introduce a new Deluxe to the marketplace.'

Both agencies will work in conjunction with Deluxe team members to roll out new branding and web strategies late in 2019 into early 2020.

'The Minneapolis-St. Paul market is known for exceptional advertising and marketing agencies,' said Heather Teskey, vice president of marketing for Deluxe. 'Internally, we are breaking down siloes and connecting across the company. MONO and Clockwork have embraced this collaborative approach to tackle this work together with our team to position Deluxe to exceed our customers' expectations.'

About Deluxe Corporation
Deluxe is a Trusted, Tech-Enabled Solutions Company™, serving enterprises, small businesses and financial institutions, offering a range of solutions to help customers manage and grow their businesses. Approximately 4.8 million small business customers access Deluxe's wide range of products and services, including incorporation services, logo design, website development and hosting, email marketing, social media, search engine optimization, payroll services along with customized checks and forms. For our approximately 4,600 financial institution customers, Deluxe offers industry-leading programs in data analytics, customer acquisition and treasury management solutions, including fraud prevention and profitability as well as checks. Deluxe is also a leading provider of checks and accessories sold directly to consumers. For more information, visit us at, or

About MONO
MONO is a design-driven advertising and branding agency that invents and reinvents brands and businesses. Since its start in 2004, MONO has always believed that simple always wins. Specializing in world-class strategy, content, and production, MONO has been recognized as an Agency of the Year multiple times by the 4A's and Advertising Age. Clients include MillerCoors, Walmart, Google, Sherwin Williams, among others. For more information, visit

About Clockwork
Clockwork is an experience design and technology agency based in Minneapolis. We take a people-first and value-driven approach to digital consulting, strategy, and software engineering. We unite the pieces of a successful digital culture - people, processes, and technology - to create human-centered digital experiences. We transform businesses into digital businesses.

We are women-led and are founders of the MN Tech Diversity Pledge. We have won more than 50 awards for our work, work culture, and leadership. Learn more at

View source version on

Source: Deluxe Corporation

Cameron Potts


Deluxe Corporation published this content on 17 July 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 July 2019 14:08:03 UTC