Consumer >> CEO Interviews >> December 4, 2000
MAGGIE WILDEROTTER is President and Chief Executive Officer of Wink Communications, Inc., a California-based t-commerce company. In her role as President and CEO, Ms. Wilderotter leads a diverse and talented team in developing and delivering this cutting-edge technology for a rapidly increasing number of television households. Before joining Wink, she was the Executive Vice President of National Operations for AT&T Wireless Services, Inc., and Chief Executive Officer of AT&T's Aviation Communications Division. Ms. Wilderotter also served as Senior Vice President of McCaw Cellular Communications, Inc. and Regional President of its California, Nevada and Hawaii region. The cable industry is familiar terrain for Ms. Wilderotter, who spent 12 years with U.S Computer Services, Inc./Cable Data, as Senior Vice President and General Manager. During this time, she is credited with providing this engineering- and technology-oriented company with a keen customer-driven focus. The National Cable Television Association (NCTA) honored her outstanding work in the industry this year by awarding her the coveted Vanguard Award for Distinguished Leadership. The NCTA recognized her as well in 1989, with its award for Associates, recognizing the indispensable contributions of both equipment manufacturers and service suppliers to the cable industry. This makes Ms. Wilderotter one of only 20 people to have ever received two Vanguard Awards since their inception in 1965. In 1999 she was awarded the first ever Outstanding Mentor Award by the Women in Cable and Telecommunications Foundation. She also received the Top 10 Women in Cable & Telecommunications (WICT) Award in 1989 for her support of the association and advocacy of women in the cable industry. As an active member of the community, Ms. Widerotter is co-Education Chair of the Young Presidents' Organization, Barbary Coast Chapter and serves on the Board of the Kaitz Foundation which promotes diversity in the Cable and Telecommunications industry, as well as being an Honorary Chair of Cable Positive which works to raise money and awareness for the issues of people living with HIV and AIDS. She also serves on the Board of Directors for the following public companies and associations: Wink Communications; Airborne Express; American Tower Corporation; Electric Lightwave, Inc.; Gaylord Entertainment; Holy Cross College; Cable Television Association of Marketers; California Cable Television Association; California Chamber of Commerce; Women In Cable Foundation; and the Dean's Advisory Board at U.C. Davis. Ms. Wilderotter earned a Bachelor's degree in Economics and Business Administration from Holy Cross College where she is also a Trustee. Profile
TWST: Could you give our readers a history and an overview of Wink?

Ms. Wilderotter: Wink was founded just over five years ago. We bring

interactive television services to the mass market by

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