Consumer >> CEO Interviews >> December 20, 2004


BRAD MITCHELL is President and Chief Executive Officer of Mr. Mitchell is responsible for developing and executing the CDS business plan. He brings more than fifteen years of leadership experience in e-business, strategic planning and marketing to this position. Prior to joining, Mr. Mitchell served as Senior Vice President and Chief Marketing Officer of He was a Director of Retail Energy Services and Corporate Strategy for Enron Corp. from 1991 to 1996. Mitchell served on the White House staff of President George H. W. Bush and in President Bush's 1988 presidential campaign. He led the presidential transition team for the White House Office of Science and Technology as well as NASA. Mr. Mitchell also was a senior management consultant for Arthur Young & Company and a production manager for General Motors. He serves as a board member of the Service Enterprise Engineering Advisory Board of The Pennsylvania State University. He holds a Master's Degree from Harvard University and a Bachelor's of Science degree from The Pennsylvania State University. Profile
TWST: Would you give us an overview of what you do?

Mr. Mitchell: is a Web-based communication network

connecting product manufacturers with the retailers of those products