William Urschel

WILLIAM URSCHEL became Chief Executive Officer of ExperTelligence, Inc.,
on July 15, 2002. Mr. Urschel has founded and operated several
successful companies, all located in Santa Barbara. In 2000 he started
The Narrative Press, Inc., a book publishing company now with over 100
titles. He turned over day-to-day management of that company to a new
President so that he could join ExperTelligence full time. In 1998 and
1999, as the Principal of InterQuest Partners, Mr. Urschel provided
licensing and asset sale consulting services to small software
companies. Clients included companies that produced medical,
manufacturing, entertainment and user-interface software. In 1994 he
founded Alliance Manufacturing Software, Inc., which quickly became a
leading publisher of MRP/ERP software to small and mid-sized
manufacturers. The company opened subsidiaries in England and Australia
in 1997, and built an extensive dealer network in the United States and
the United Kingdom. That company was sold to Kewill Systems in May 2001.
In 1986 Mr. Urschel founded Arc Tangent, Inc., which published the first
sophisticated mailing list management and list processing software for
the IBM PC and compatibles. He sold that company to Group 1 Software in
1992. In the early and mid-1980s Mr. Urschel produced several software
products for other publishers, including several versions of stock
market analysis and portfolio management software for Hayden Book
Company, and Ready-to-Run Accounting, probably the first low-priced
accounting package for the IBM PC and compatibles, for Alfred Publishing
(later Manusoft). Mr. Urschel has also written two computer books and
over 40 magazine articles on computer-related subjects. He graduated
from Princeton University in 1978 with a degree in History.