Interview With The Chief Marketing Officer Of Equinix, Inc. (EQUIX) - Jarrett Appleby
December 3, 2010 - The Wall Street Transcript has just published Data Hosting Centers & Data Storage Report offering a timely review of the Data Storage sector. This Special Report contains expert industry commentary through in-depth interviews with public company CEOs, Equity Analysts and Money Managers. Please find an excerpt below.
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Jarrett Appleby is the Chief Marketing Officer of Equinix, Inc. He joined Equinix in 2008 and is a 25-year veteran of the telecommunications industry. Most recently, Mr. Appleby served as Chief Strategy and Marketing Officer for Reliance Globalcom LTD, where he rebranded the $1.6 billion company under a single, consistent global brand. He also led the acquisition and integration of Vanco Group LTD, expanding Globalcom's capabilities in more than 230 countries, and he led the acquisition and integration of Yipes Enterprise Services, a leader in managed Ethernet services for applications such as financial trading networks. Mr. Appleby has also held senior positions at AT&T, Qwest Solutions and @Link Networks. He holds a bachelor's degree in mathematics and economics, and a master's in business administration from Lehigh University.
TWST: Please start by describing the company's overall operations and business strategy.
Mr. Appleby: Equinix (EQIX)is the leading global data services provider - 2010 guidance of approximately $1.2 billion in revenue and $540 million EBITDA. The company was founded as a pure-play, network-neutral colocation provider, which means we operate data centers where our customers can reliably run their IT infrastructure and securely exchange critical information around the world. Our network-neutral business model has created a marketplace where sellers (network providers) can offer their local, regional and global services to buyers (all of Equinix customers). This service is important, as we offer almost 600 network choices to our customers as they look to optimize network performance.
TWST: I believe your data centers are called IBX. How many IBX centers do you operate and where are they located?
Mr. Appleby: You are correct. IBX is an acronym for International Business Exchange data centers. As the name suggests, it's where we offer our customers the data center services they need to optimize their business and connect to their digital supply chain. In each of the 35 markets where we operate, we have created a virtual campus of IBX data centers that are all connected via a fiber cross-connect. For example, to meet customer demand, we now operate six interconnected data centers on our Washington, D.C., campus.
We have a deep understanding of the market trends that are driving our customers' businesses, and we work closely with them to support their growth. As such, we have a strong investment strategy in place to increase global capacity across our platform, in essence expanding our campuses of IBX data centers located around the world.
In North America, we have IBX data centers in 22 markets. In Asia-Pacific we operate in five metros, including Tokyo, Hong Kong, Sydney, Singapore and Shanghai, our first mainland China metro that was added this year. In Europe we're located in eight major metros, including London, Paris, Frankfurt, Munich, D&Y Zurich, Geneva and Amsterdam.
TWST: Would you discuss some of the recently announced expansions or openings? There have been a few in Tokyo, Hong Kong and here in the States - Atlanta, D.C.
Mr. Appleby: Yes, I've just described the breadth of our global footprint and how we continue to invest in growing markets in support of our customers. Our recent growth has been accomplished both organically and through M And A.
Last year we added capacity in all of the major markets across Europe. This year we have also focused on our expansion throughout Asia-Pacific, specifically Tokyo and Hong Kong and mainland China. This year we also grew our presence across North America to 22 markets with the acquisition of Switch And Data. The acquisition also added needed capacity in markets where IBX campuses already existed.
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