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TWST: What has gone on over the past year or so in the data management field
that people should take a look at?
Mr. Yuhanna: We are seeing high data volume growth. We believe that, on average,
data volumes double in size every two years, but for some enterprises, it is
every year. So a lot of enterprises are dealing with data management challenges
around these growing data volumes. Newer applications are driving the need for
this data, and customers are looking for a single truth of data. Lots of data
get duplicated within an organization. In fact, 35% of all data within an
organization is duplicated, and finding the single truth of data becomes a very
challenging effort. That's the reason why customers are looking for solutions
that simplify and automate data management - they want to get to their data not
only quickly and efficiently, but also want to ensure accuracy of data. So we
are seeing a trend toward that.
We are also seeing that regulatory compliance is continuing to put pressure on
all organizations today. Compliance means ensuring better information security,
which includes real-time data security, auditing, long-term data retention, and
having strong policies, procedures and technologies in place to protect personal
and company confidential data. TWST: We have been hearing that data doubles every two years. Is that still true
or is it truer today?
Mr. Yuhanna: It is still true, and we are going to see this trend further
accelerate, and each enterprise will be dealing with more data than what they
have been used to managing. Today, most of the data is entered into a system by
people, but in the future, data will come from non-interactive applications,
such as RFID, sensors, networks, and other data sources. So we are talking about
huge amounts of data that could probably double in a month or less - there is an
era of data explosion on the horizon.
Today, vertical industries such as telco are actually throwing away data, and
the reason is because they can't just keep it online or even keep it on long-
term storage devices. They not only don't have storage space, but the data
management around such data can be very challenging. Enterprises want to keep
data online to a certain degree mainly for compliance requirements; other than
that, they are planning to throw away the data that is not needed.
So there has been a shift in data management, where traditionally, all data was
important to any enterprises, but today, enterprises have become choosy on what
data to store for long-term retention and what data can be destroyed. As an
example, in the telco industry, when you call up your service provider and ask
them, "Can you give me information about a call I made three years ago?", most
likely the answer would be, "Sorry, we don't have that information with us."
Why? Because telco is churning out millions and billions of call records every
day. How many calls does one person make in a day? So if you calculate that by
the number of people who have cell phones, we are talking about large amounts of
data. It's a big challenge to manage large amounts of data.
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