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Company Interview Excerpt
MICHELLE MARKS - IDEAS ON PURPOSE
Full article published: 12/23/2004    


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TWST: Kindly give us a brief history of what you -- of your company and an overview of what you do.
Ms. Marks: Ideas On Purpose is a five-year old design firm. We are fundamentally a creative company. We help our clients through a broad range of assignments -- identity, branding, annual reports, corporate collateral and Websites to name a few.

TWST: What is the -- is there a particular sector that you specialize in?
Ms. Marks: We use our communications expertise across a variety of business sectors. We are communications experts and bring our expertise to a broad range of clients working in a broad range of business and market sectors.

TWST: Could you give us some examples then of some of the sectors you work with as well as some of your -- some examples of your clients?
Ms. Marks: We have worked in financial services, energy, biotech and healthcare to name a few. We have worked with clients such UBS PaineWebber, Warburg Pincus, Miller Buckfire Lewis Ying, NYCE, 3M, NewPower, Competitive Power Ventures, Octel Corp., Clinique, Memorial Sloan-Kettering, Regeneron Pharmaceuticals and many others. We've had across-the-broad range. We've done work for public and private companies, large and small. We've done work for chemical companies to conglomerates. So, you can see it's a very wide range.

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