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TWST: We'd like to begin with a brief historical sketch of Syntax-
Brillian and a picture of the things you are doing right now.
Mr. Sollitto: We were formed when Syntax Corporation and Brillian
Corporation merged on November 30, 2005. Syntax, a private company, was
selling LCD televisions through retail and online channels, and
Brillian, a public company, was an LCoS_ development firm that had
manufactured an award-winning, high-end LCoS rear-projection
microdisplay TV. The combined company is listed as BRLC on the NASDAQ,
and is a pure play HDTV company in two important technology areas:
first, LCD flat panel displays up to about 60 inches; second, LCoS rear-
projection microdisplays for 60 inches and above. LCoS is one of today's
hottest technologies, with players like Sony and JVC making tremendous
inroads. For the next several months, we are focused on improving our
channel structure on the retail side and improving our gross margins on
the LCD product line. We are doing that through a launch of new products
that will address the online channels, the retail big box channels, and
the very high-end CEDIA or home theater-type channels. We are also
developing strategic partnerships. On the LCoS side, we have a
tremendous joint venture with a Chinese company that will be building
light engines for use in all the microdisplay rear-projection
televisions for both our own Olevia brand and for the Chinese
manufacturers that have been building televisions and selling into
China. We're continuing to work on expanding our capital base through
increasing our lines of credit and allowing us to continue to grow at
about 100% year over year, quarter over quarter, which we have been
doing for the last two years now. TWST: I understand that there was some problem with light engines a year
or two ago, when you had a manufacturer that didn't deliver properly,
and you took over the manufacturing yourself.
Mr. Sollitto: That's correct. Actually, when Brillian was a standalone
company, we had a manufacturer lined up to build light engines for us '
but they were unable to build them. We took that over and solved the
manufacturing problems. In fact, the technology we developed we are now
putting into a joint venture called Sino-Brillian, based in Nanyang,
China, with the China South Corporation, which is the third largest
state-owned company in China.
Tickers included in this excerpt: BRLC
For more information call (212) 952 7433. The
Wall Street Transcript does not endorse any of the comments made by interviewees, and does
not make stock recommendations.
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