Mr. Norbitz: At Nathan's we are continuing our strategy of looking to market our brand, which we view as a very valuable commodity, and implement a points of distribution strategy. We are marketing Nathan's primarily in that way and are looking to sell our signature products in many different ways throughout varied and diverse channels of distribution.
TWST: Over the past year, what have you done to further that aim?
Mr. Norbitz: In particular we are continuing to feature the sale
of Nathan's products in supermarkets and club stores and last
year we had another terrific year. We're in a category that has
been decreasing slightly, the sale of hot dogs in supermarkets
throughout the US, but we had our sixth consecutive year of same-
store sale increases. So we're selling more and more Nathan's hot
dogs in supermarkets and club stores. In New York, which is the
biggest market for the sale of hot dogs in supermarkets, Nathan's
had an 18% dollar share of all hot dogs sold and a 16% share in
terms of pounds of all hot dogs sold in the New York market. And
we continue to rank in our home market of New York as the number
one selling brand of hot dog.
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